The Work: New Campaigns - UK
07 Sep 2007
Project: Summer and winter DM campaign Client: Helen Litvak, general manager CRM, Virgin Holidays Brief ...
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Sainsbury's Bank appoints marketing director
08 Oct 2007 | by Nikki Sandison
of Sainsbury s Bank. Her team comprises national advertising, retail marketing, CRM customer insights ...
Capital One hires TMW for CRM job
15 Aug 2007
Capital One has hired Tullo Marshall Warren to handle a customer management and brand identity brief with a view to adding the agency to its below-the-line roster.
Capital One hires TMW for CRM job
14 Aug 2007 | by Joanna Bowery
LONDON - Capital One has hired Tullo Marshall Warren to handle a customer management and brand identity brief with a view to adding the agency to its below-the-line roster.
Salesforce and Google team up for internet marketing business
07 Jun 2007 | by Alex Donohue
According to Salesforce.com and Google, the venture will combine the CRM technology of Salesforce with the Google AdWords platform to create an integrated sales and marketing business for companies of all sizes that use the internet to drive revenue. Among the features of SalesForce Group ...
Marketing Innovation Group extends digital business
29 May 2007 | by Alex Donohue
and hopes extending its dealings with the company will improve aspects of its CRM technology. The data ...
TNS appoints Tomei to head up access panel business
08 May 2007 | by Alex Donohue
served as a board member for the Advertising Research Foundation in the US, and for CRM firm Marketing ...
Marketing League Table: Contact centres
02 May 2007 | by Amanda Nottage
, marketing director at Vertex. Some firms have added CRM to existing systems, enabling all the data ...
Top contact centre league table
01 May 2007 | by Amanda Nottage
, marketing director at Vertex. Some firms have added CRM to existing systems, enabling all the data ...
Direct marketing league tables detect shift to digital
27 Mar 2007 | by Staff
that have overseen the sort of customer information at the centre of CRM campaigns; in the past, many ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
