to remove filtersBrand Builder: Virgin Money
19 Jan 2012 | by Alex Brownsell
. ALAN GILMOUR - Head of brand, CRM and PR, Cogent Elliott (and formerly of Lloyds TSB) We have seen ...
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Social brands: Unilever shifts focus from social media to word of mouth
08 Feb 2012 | by Nicola Clark
CRM programmes and trigger advocacy through word of mouth." Magnus Cormack, director of strategy ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
