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Social brands: Unilever shifts focus from social media to word of mouth

08 Feb 2012 | by Nicola Clark

CRM programmes and trigger advocacy through word of mouth." Magnus Cormack, director of strategy ...

Brand Builder: Virgin Money

19 Jan 2012 | by Alex Brownsell

. ALAN GILMOUR - Head of brand, CRM and PR, Cogent Elliott (and formerly of Lloyds TSB) We have seen ...

RBS Group plans social media forum initiative for banking brands

17 Nov 2011 | by Sarah Shearman

' positioning, with a social CRM initiative that will allow consumers to give feedback on banking with its

From DM Bulletin to Data and Direct Bulletin

13 Oct 2011 | by Daniel Farey-Jones

tribe, building a viewer database and a CRM programme . Ironically, it will perhaps join the ranks ... and better personalisation." So CRM continues to prove a draw for a variety of brands, with Kellogg ... , with a rich repository of details on more than 800 million people and its own vision of "Social CRM ...

CMOs fail to cope with real-time brand conversations, says IBM

11 Oct 2011 | by Matthew Chapman

% are tracking consumer reviews to help shape their strategies. Carolyn Heller Baird, CRM research lead ...

RBS seeks agency for branch brief

22 Sep 2011 | by Sara Kimberley

The bank has approached a number of agencies, including non-roster shops, with the CRM brief. Activity will tell customers that RBS plans to offload hundreds of its branches in a process that could ... with CHI Partners' agency The Box on CRM campaigns for its retail banking division. RBS also works with M ...

Trading places: this week's people moves

26 Aug 2011 | by Staff

) Ben Padley , Sony Ericsson 's vice-president, global head of digital marketing and CRM, will join ...

Barclaycard hires Ben Padley as first digital chief

23 Aug 2011 | by Sarah Shearman

Ben Padley, Sony Ericsson's vice-president, global head of digital marketing and CRM, will join Barclaycard as its first global customer engagement director in October. He will report directly to Nina Bibby, Barclaycard's global chief marketing officer. Padley will be responsible for 'accelerating' the brand ...

Power 100: 100 to 50

17 May 2011 | by Nicola Clark

period of rapid expansion, with the brand now available in 27 countries. The former CRM director ... was previously responsible for CRM and ecommerce at the brand. 71: STEPHEN MCGILL - XBOX Microsoft's UK ...

Brand Health Check: RBS

01 Apr 2011 | by Rachel Barnes

Gilmour, now head of brand and CRM at consultancy Cogent Elliot, and former Capital One vice ... and CRM, Cogent Elliot You have to feel sorry for RBS. On the one hand, the City, the Treasury and we ...

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