to remove filtersSony UK hires Cake to add focus to social media offering
11 Oct 2011 | by Matthew Chapman
disparate, due to duties being split across its CRM agency Crayon, digital agency Dare and former PR agency ...
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DraftFCB scoops LighterLife creative
16 Feb 2012 | by Sara Kimberley
The agency won the account after a review that began in October last year and was overseen by the Haystack Group. LighterLife, which spent nearly 3 million on advertising last year, previously worked with Cheethambell JWT on its creative account. The brief includes digital and CRM activity for LighterLife ...
School Reports 2011: Tullo Marshall Warren
05 Sep 2011 | by Staff
a CRM brief for Guinness. No mean feat following a Diageo DM roster review, which saw the company ...
Marketing, PR and digital: brands bring it all together
21 Jul 2011 | by Noelle McElhatton and Gemma Charles
director of TUI; Ben Padley , vice-president, global head of digital engagement and CRM at Sony Ericsson ...
End of 'digital' road
25 Jun 2010 | by Martin Bailie, glue Isobar
communities of customers and develop CRM solutions, product departments will crowdsource to aid innovation ...
Philips follows sexy toys with hair removal
22 Apr 2010 | by Joe Thomas
Doyle, CRM manager at Philips, said of the campaign: "Our key challenge is to get our compelling message ...
Twinings launches Christmas direct marketing campaign
08 Dec 2008 | by Hadassah Nymark
direct feedback from Twinings. The catalogue will be mailed to the Twinings CRM database and will also ...
Marriott hands CRM duties to Broadsystem
16 Oct 2008 | by Dan Leahul
Broadsystem will create and manage all Marriott direct marketing campaigns and will also be responsible for the design, build and management of a customer relationship management (CRM) platform. Broadsystem will use Alterian technology to build the platform, having established a partnership ...
Unopened direct mail rates fall in 2008
01 Oct 2008 | by Robert McLuhan
to mail and be damned,' says Pamela Bath, director at market planning and CRM consultancy Blueberry Wave ...
Electrolux reviews below-the-line roster for all its brands
05 Sep 2008 | by Ed Kemp
an increased emphasis on CRM, digital and experiential marketing.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
