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End of 'digital' road

communities of customers and develop CRM solutions, product departments will crowdsource to aid innovation ...

Philips follows sexy toys with hair removal

Doyle, CRM manager at Philips, said of the campaign: "Our key challenge is to get our compelling message ...

Kitcatt Nohr scoops below-the-line Lexus account

with the incumbent data agency Fuel. Matt Button, the CRM and database manager at Lexus, said: "I have nothing ...

Kia launches global DM review

in order to centralise its direct marketing and CRM strategy ahead of ambitious growth plans. The marque ... to handle CRM strategy. The remit will be to assess where each individual market is up to in terms of their CRM activity, with a view to introducing one strategy that will apply pan-regionally but will allow ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.