Ultralase appoints ABA to direct response account
03 Mar 2010 | by Joe Thomas
for Asda's financial services arm CRM and point-of-sale work. In January Ultralase appointed Leeds ...
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From DM Bulletin to Data and Direct Bulletin
13 Oct 2011 | by Daniel Farey-Jones
tribe, building a viewer database and a CRM programme . Ironically, it will perhaps join the ranks ... and better personalisation." So CRM continues to prove a draw for a variety of brands, with Kellogg ... , with a rich repository of details on more than 800 million people and its own vision of "Social CRM ...
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16 Oct 2009 | by Staff
Minty, head of CRM at Arcadia Group, which runs retailers including Topshop, Dorothy Perkins and Miss ...
Sony appoints SmartFocus to improve CRM capability
04 Dec 2008 | by Jacquie Bowser
The SmartMarketer software will give Sony the ability to analyse customer data from multiple sources, allowing the electrical goods manufacturer to segment customers and target CRM campaigns at selected groups. Sony can then also analyse the effectiveness of these campaigns. Christian Luecke ...
Foot Shop brings in Occam for database assistance
20 Nov 2008 | by Jacquie Bowser
Foot Shop currently uses the Elucid CRM system across all of its businesses, including retailers Cosyfeet , Walktall and LookAtMyCrazyShoes.com , and has consequently built a database of over one ... Elucid CRM system means the entire process is seamless with no drastic changes to our existing processes ...
Opinion: Recession marketing - time to prove our real mettle
04 Nov 2008 | by Alan Thorpe
partially explain why CRM as a concept went out of fashion. That has all changed now. For many ... the basic tools with which to construct a "sticky CRM" strategy. Put bluntly, if you lack this knowledge ... these to develop a suitable CRM strategy. That may seem more strait-laced than sexy, but it could make ...
Marriott hands CRM duties to Broadsystem
16 Oct 2008 | by Dan Leahul
Broadsystem will create and manage all Marriott direct marketing campaigns and will also be responsible for the design, build and management of a customer relationship management (CRM) platform. Broadsystem will use Alterian technology to build the platform, having established a partnership ...
Tequila instrumental in launch of designer furniture website
07 Oct 2008 | by Jacquie Bowser
designer furniture at discount prices, by providing a range of services including design, marketing and CRM....also been tasked with driving the complete CRM for the brand. Miranda Grubb, managing director ... -commerce expertise, and the crucial insight it can provide for audience targeting and CRM. Tequila\'s consultancy ...
Tiger Tiger improves online booking function with redesign
12 Aug 2008 | by Staff
of 36 venue websites and a CRM system for managing customer services in 2006. ...
Call centre staff retention levels still falling
02 Nov 2007 | by Alex Donohue
two years. This, CRM and multimedia will be the top three areas of technology investment between now ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
