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Eurostar hires RAPP to direct account

LONDON - Eurostar has appointed RAPP to handle its pan-European CRM account following a pitch....RAPP has been handed the consolidated account, and will be tasked with supporting Eurostar across three core areas - CRM, loyalty marketing and e-commerce. Over the coming months, Eurostar will be further developing its traveller communications and refining its award-winning website . ...

The Marketing Profile: Christian Stein of Peugeot UK

by skill - advertising, CRM and events - Stein has reorganised the team by channel, with three divisions ...

Unopened direct mail rates fall in 2008

to mail and be damned,' says Pamela Bath, director at market planning and CRM consultancy Blueberry Wave ...

Electrolux reviews below-the-line roster for all its brands

an increased emphasis on CRM, digital and experiential marketing.

The week in Marketing: 03/092008

and CRM strategy. NCC slams green logo The National Consumer Council has called for the Green Dot logo ...

Lexus awards direct and digital business to Kitcatt Nohr

The appointment follows a three-way pitch, which included Lexus' incumbent direct marketing agency Partners Andrews Aldridge. The direct and digital marketing assignment for Lexus GB includes lead generation, prospect and CRM programmes across various media. However, data management for the car brand ...

Hertz reviews £20m pan-European marketing account

as CRM. The US-owned company is one of Europe s largest car rental companies, competing for market share ...

Benson for Beds supports TV ads

to the business last June. Charles Tyrwhitt assigns CRM job Shirt maker Charles Tyrwhitt has hired more2 to develop its CRM and data strategy. The agency has been briefed to handle both ac-quisition and retention ...

Direct marketing league tables detect shift to digital

that have overseen the sort of customer information at the centre of CRM campaigns; in the past, many ...

Nissan awards pan-European CRM brief to TMW

LONDON - Nissan has appointed direct marketing agency Tullo Marshall Warren to handle its pan-European customer relationship marketing.

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.