to remove filtersCitroen pushes DS5 model with interactive mailer
12 Mar 2012 | by Ed Owen
to stand out from its competitors." The campaign was developed with CRM agency The Listening Company ...
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Honda UK chief Martin Moll on boosting lacklustre sales
05 Apr 2012 | by Alex Brownsell
with, he has kicked off a review of the brand's CRM operation, currently handled by agency Crayon. This is intended to make messages more relevant to customers. 'I think the standard CRM journey in any sector ...
From DM Bulletin to Data and Direct Bulletin
13 Oct 2011 | by Daniel Farey-Jones
tribe, building a viewer database and a CRM programme . Ironically, it will perhaps join the ranks ... and better personalisation." So CRM continues to prove a draw for a variety of brands, with Kellogg ... , with a rich repository of details on more than 800 million people and its own vision of "Social CRM ...
CMOs fail to cope with real-time brand conversations, says IBM
11 Oct 2011 | by Matthew Chapman
% are tracking consumer reviews to help shape their strategies. Carolyn Heller Baird, CRM research lead ...
Infiniti car marque launches TV and social media drive
01 Sep 2011 | by Oliver Luft
will act as the brand s digital and social CRM agency, while OMD International will be responsible ...
Power 100: 100 to 50
17 May 2011 | by Nicola Clark
period of rapid expansion, with the brand now available in 27 countries. The former CRM director ... was previously responsible for CRM and ecommerce at the brand. 71: STEPHEN MCGILL - XBOX Microsoft's UK ...
Brand Health Check: MG Motor
06 May 2011 | by Alex Brownsell
. Run an education and inspiration CRM programme for 'hand-raisers'. - To build some excitement ...
Mazda unveils first brand-led marketing campaign
07 Mar 2011 | by Alex Brownsell
was created by WPP's Team Mazda Europe, including website development by Syzygy, CRM by Wunderman, and media ...
Total relaunches loyalty programme
04 Mar 2011 | by Ed Owen
to incumbent group Euro RSCG KLP, who handle its integrated communications, including digital, direct, CRM ...
Why the recession has been so good for BMW
24 Sep 2010 | by John Tylee
marketing led to a job offer as a CRM specialist at Ernst Young. However, BMW, where Hudson had helped set up a CRM and e-commerce operation, stepped in with an offer of its own. He was appointed UK marketing ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
