to remove filtersPublicis lands entire Renault UK through-the-line account
29 Sep 2011 | by Matt Williams
aspects of Renault's marketing activity, which spans TV, digital and CRM. Among the first work ...
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Rolls-Royce retains Partners Andrews Aldridge for DM account
06 Oct 2011 | by Sara Kimberley
. It will continue to handle the company's CRM, trade events and direct marketing. In May, the agency created a ...
Rolls-Royce seeks agency for DM task
18 Aug 2011 | by Sara Kimberley
CRM, trade events and direct marketing. The BMW-owned luxury car brand has worked with PAA since ...
Maserati hands CRM brief to WDMP
14 Apr 2011 | by Sara Kimberley
global CRM account....and was handled directly by Maserati. WDMP will now be responsible for developing and implementing a global CRM ... agency for its CRM business. Maxus will continue to handle its UK media account. Last year, Maserati ... , said: "WDMP has been tasked to deliver a CRM strategy that will drive customer engagement that creates ...
Agencies line up for Maserati CRM business
02 Sep 2010 | by Sara Kimberley
The luxury car manufacturer, which does not currently have a retained UK agency for its CRM business, has approached direct marketing agencies directly about pitching for the account. Its move into CRM follows recent mobile marketing activity. Maserati attempted to broaden its audience ...
Audi parks at Creativeland Asia
16 Jul 2010 | by Staff
brand Audi across events, CRM, on-ground promotion and retail. Commenting on the same, Sajan Raj Kurup ...
End of 'digital' road
25 Jun 2010 | by Martin Bailie, glue Isobar
communities of customers and develop CRM solutions, product departments will crowdsource to aid innovation ...
TMW to develop eCRM programme for Nissan Europe
12 Jan 2009 | by Jacquie Bowser
2007 and has since produced numerous European campaigns, including a personalized CRM programme ...
Unopened direct mail rates fall in 2008
01 Oct 2008 | by Robert McLuhan
to mail and be damned,' says Pamela Bath, director at market planning and CRM consultancy Blueberry Wave ...
Kitcatt Nohr scoops below-the-line Lexus account
18 Jul 2008 | by Kate Nettleton
with the incumbent data agency Fuel. Matt Button, the CRM and database manager at Lexus, said: "I have nothing ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
