to remove filtersMazda unveils first brand-led marketing campaign
07 Mar 2011 | by Alex Brownsell
was created by WPP's Team Mazda Europe, including website development by Syzygy, CRM by Wunderman, and media ...
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TMW delivers Nissan after-care CRM drive
14 Apr 2011 | by Ed Owen
TMW has launched a CRM drive for Nissan,'You + Nissan Care', across direct mail and email..., contains unique messages to owners and directs drivers to the Care website. Yasmin Al Jeboury, CRM ... for its CRM programme , with TMW leading the creative. ...
End of 'digital' road
25 Jun 2010 | by Martin Bailie, glue Isobar
communities of customers and develop CRM solutions, product departments will crowdsource to aid innovation ...
Kitcatt Nohr scoops below-the-line Lexus account
18 Jul 2008 | by Kate Nettleton
with the incumbent data agency Fuel. Matt Button, the CRM and database manager at Lexus, said: "I have nothing ...
Kia launches global DM review
20 Sep 2007 | by Kate Nettleton
in order to centralise its direct marketing and CRM strategy ahead of ambitious growth plans. The marque ... to handle CRM strategy. The remit will be to assess where each individual market is up to in terms of their CRM activity, with a view to introducing one strategy that will apply pan-regionally but will allow ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
