. It will continue to handle the company's CRM, trade events and direct marketing. In May, the agency created a ...
The Japanese company currently works with the Tunbridge Wells-based agency Nexus/H, but has kicked off a review through the consultant Brian Jacobs Associates. Suzuki s brief to pitching agencies is expected to cover the brand s TV advertising, as well as its CRM and dealer marketing. Suzuki spent more ...
aspects of Renault's marketing activity, which spans TV, digital and CRM. Among the first work ...
CRM, trade events and direct marketing. The BMW-owned luxury car brand has worked with PAA since ...
to support its CRM programme. The brief includes the development of an eCRM initiative. Earlier this year ...
global CRM account....and was handled directly by Maserati. WDMP will now be responsible for developing and implementing a global CRM ... agency for its CRM business. Maxus will continue to handle its UK media account. Last year, Maserati ... , said: "WDMP has been tasked to deliver a CRM strategy that will drive customer engagement that creates ...
The luxury car manufacturer, which does not currently have a retained UK agency for its CRM business, has approached direct marketing agencies directly about pitching for the account. Its move into CRM follows recent mobile marketing activity. Maserati attempted to broaden its audience ...
manufacturer also appointed the agency to oversee its pan- European CRM business. TBWA is the incumbent ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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