CMOs fail to cope with real-time brand conversations, says IBM
11 Oct 2011 | by Matthew Chapman
% are tracking consumer reviews to help shape their strategies. Carolyn Heller Baird, CRM research lead ...
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Honda UK chief Martin Moll on boosting lacklustre sales
05 Apr 2012 | by Alex Brownsell
with, he has kicked off a review of the brand's CRM operation, currently handled by agency Crayon. This is intended to make messages more relevant to customers. 'I think the standard CRM journey in any sector ...
Infiniti car marque launches TV and social media drive
01 Sep 2011 | by Oliver Luft
will act as the brand s digital and social CRM agency, while OMD International will be responsible ...
Power 100: 100 to 50
17 May 2011 | by Nicola Clark
period of rapid expansion, with the brand now available in 27 countries. The former CRM director ... was previously responsible for CRM and ecommerce at the brand. 71: STEPHEN MCGILL - XBOX Microsoft's UK ...
Brand Health Check: MG Motor
06 May 2011 | by Alex Brownsell
. Run an education and inspiration CRM programme for 'hand-raisers'. - To build some excitement ...
Mazda unveils first brand-led marketing campaign
07 Mar 2011 | by Alex Brownsell
was created by WPP's Team Mazda Europe, including website development by Syzygy, CRM by Wunderman, and media ...
Total relaunches loyalty programme
04 Mar 2011 | by Ed Owen
to incumbent group Euro RSCG KLP, who handle its integrated communications, including digital, direct, CRM ...
Helen Edwards on Branding: Cooking up a storm
10 Aug 2010 | by Helen Edwards
, packaging, service delivery, line extensions, NPD, CRM, CSR, sponsorship, sampling, promotions, PR ...
PROMOTIONAL FEATURES: The Road to Recovery Essays
17 Jul 2010 | by Noelle McElhatton
OnePost s Graham Cooper CRM Sage s David Beard on the value of CRM in the business ...
Marketing's Power 100
26 May 2010 | by Nicola Clark
Marketing's annual list of the 100 most influential people in the industry is the definitive guide to who calls the shots.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
