to remove filtersUnopened direct mail rates fall in 2008
01 Oct 2008 | by Robert McLuhan
to mail and be damned,' says Pamela Bath, director at market planning and CRM consultancy Blueberry Wave ...
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The Marketing Profile: Christian Stein of Peugeot UK
18 Nov 2008 | by Alex Brownsell
by skill - advertising, CRM and events - Stein has reorganised the team by channel, with three divisions ...
The week in Marketing: 03/092008
02 Sep 2008 | by Staff
and CRM strategy. NCC slams green logo The National Consumer Council has called for the Green Dot logo ...
Lexus awards direct and digital business to Kitcatt Nohr
18 Jul 2008 | by Alex Brownsell
The appointment follows a three-way pitch, which included Lexus' incumbent direct marketing agency Partners Andrews Aldridge. The direct and digital marketing assignment for Lexus GB includes lead generation, prospect and CRM programmes across various media. However, data management for the car brand ...
Hertz reviews £20m pan-European marketing account
20 Feb 2008 | by Ed Kemp
as CRM. The US-owned company is one of Europe s largest car rental companies, competing for market share ...
Direct marketing league tables detect shift to digital
27 Mar 2007 | by Staff
that have overseen the sort of customer information at the centre of CRM campaigns; in the past, many ...
Nissan awards pan-European CRM brief to TMW
12 Dec 2006 | by by Ed Kemp
LONDON - Nissan has appointed direct marketing agency Tullo Marshall Warren to handle its pan-European customer relationship marketing.
Mazda backs CRM drive with customer magazine
07 Nov 2006 | by by Melanie Godsell
LONDON - Mazda is to launch a global customer magazine next year as part of a CRM and loyalty
Nissan plans CRM offensive to fill showrooms
15 Aug 2006 | by by Ed Kemp
LONDON - Nissan is conducting a series of pan-European customer relationship management initiatives as it seeks to drive customers into its showrooms and boost its market share.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
