29 Nov 2011
| by Sarah Shearman
Android in the coming months.
Nicola Green, CRM communications manager for BMW UK, said: "In addition ...
13 Oct 2011
| by Daniel Farey-Jones
tribe, building a viewer database and a CRM programme .
Ironically, it will perhaps join the ranks ...
and better personalisation."
So CRM continues to prove a draw for a variety of brands, with Kellogg ...
, with a rich repository of details on more than 800 million people and its own vision of "Social CRM ...
11 Oct 2011
| by Matthew Chapman
% are tracking consumer reviews to help shape their strategies.
Carolyn Heller Baird, CRM research lead ...
06 Oct 2011
| by Sara Kimberley
. It will continue to handle the company's CRM, trade events and direct marketing.
In May, the agency created a ...
06 Oct 2011
| by Sara Kimberley
The Japanese company currently works with the Tunbridge Wells-based agency Nexus/H, but has kicked off a review through the consultant Brian Jacobs Associates.
Suzuki s brief to pitching agencies is expected to cover the brand s TV advertising, as well as its CRM and dealer marketing.
Suzuki spent more ...
29 Sep 2011
| by Matt Williams
aspects of Renault's marketing activity, which spans TV, digital and CRM.
Among the first work ...
01 Sep 2011
| by Oliver Luft
will act as the brand s digital and social CRM agency, while OMD International will be responsible ...
18 Aug 2011
| by Sara Kimberley
CRM, trade events and direct marketing.
The BMW-owned luxury car brand has worked with PAA since ...
01 Jun 2011
| by David Rolfe
management right.
The story highlights the importance of CRM for luxury brands. With luxury cars, a brand ...
relationship. The term CRM is certainly not glamorous, but it's crucial - managing a relationship with a ...
17 May 2011
| by Nicola Clark
period of rapid expansion, with the brand now available in 27 countries. The former CRM director ...
was previously responsible for CRM and ecommerce at the brand.
71: STEPHEN MCGILL - XBOX
Microsoft's UK ...