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Power 100: 100 to 50

period of rapid expansion, with the brand now available in 27 countries. The former CRM director ... was previously responsible for CRM and ecommerce at the brand. 71: STEPHEN MCGILL - XBOX Microsoft's UK ...

End of 'digital' road

communities of customers and develop CRM solutions, product departments will crowdsource to aid innovation ...

The Work: New campaigns - UK

beauty to ugly places Client: Matthew Button, CRM and database marketing manager, Lexus Brief: Generate ...

The Work: New Campaigns - UK

Project: Summer and winter DM campaign Client: Helen Litvak, general manager CRM, Virgin Holidays Brief ...

Everything you know is wrong

) than improving loyalty among existing ones. These results fly in the face of much of the CRM movement ...

Sears hands $740m media account to Havas agency

( 100m) CRM and ad account to DraftFCB without a pitch. ...

The Work: New Campaigns - UK

the British weather." LEXUS - IS RELAUNCH Project: IS relaunch Client: Matt Button, CRM and database ...

New Look to spend £3m on brand-building campaign

appointed to lead the PR strategy, DM specialist Baber Smith to create the CRM programme and John Ayling ...

 

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Campaign Jobs



Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.