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Fashion site My-Wardrobe on the hunt for digital agencies

to roll out a heavyweight direct marketing, CRM, social media, affiliate, paid search and PR activity, and live events, as part of its acquisition and retention efforts. The site has run CRM activity ... by CRM manager Katie Palmer. Balderton, which also has investments in Betfair and LoveFilm, confirmed ...

End of 'digital' road

communities of customers and develop CRM solutions, product departments will crowdsource to aid innovation ...

Philips follows sexy toys with hair removal

Doyle, CRM manager at Philips, said of the campaign: "Our key challenge is to get our compelling message ...

Dunhill appoints Black Sun for customer base analysis

, preferences, lifestyle data and interests. Dunhill said it had been developing a CRM system over the last few ...

Sears hands $740m media account to Havas agency

( 100m) CRM and ad account to DraftFCB without a pitch. ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.