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The company has a shortlist of agencies in contention for the accout and is thought to be close to making an appointment. Westfield does not currently retain a CRM agency but is thought to be keen to boost its skills in this area in order to build a stronger relationship with its regular visitors ...
to roll out a heavyweight direct marketing, CRM, social media, affiliate, paid search and PR activity, and live events, as part of its acquisition and retention efforts. The site has run CRM activity ... by CRM manager Katie Palmer. Balderton, which also has investments in Betfair and LoveFilm, confirmed ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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