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TAG Heuer switches CRM strategy to boost sales

Luxury watch brand TAG Heuer is ramping up its CRM activity in an attempt to achieve a sales uplift...sport calendar. Digital and CRM specialist Tangent Snowball has been tasked with the relaunch of TAG Heuer's CRM strategy. Helen McCall, account director at Tangent Snowball, said: "TAG Heuer is a brand ...

Direct: Charles Tyrwhitt assigns CRM job

Shirt maker Charles Tyrwhitt has hired more2 to develop its CRM and data strategy.

Moss Bros appoints Gyro as CRM agency

LONDON - Moss Bros Group has appointed integrated agency Gyro International as its chosen CRM...Gyro willl be responsible for managing and developing a CRM database, which will also cover other Moss Bros brands such as Moss, Moss Bros Hire and Beale Inman. Gyro was originally appointed by Moss Bros to launch the company's sale, new season communications and mail order catalogue. Andrew ...

M&M Sports picks SmartFocus for CRM software

LONDON - Mail order sportswear supplier M&M Sports has purchased SmartFocus' CRM software product

Alfred Dunhill appoints Snowball for global CRM strategy

LONDON – Luxury men's brand Alfred Dunhill has appointed Snowball to develop its global CRM

Bonmarche appoints EHS Brann Leeds to CRM brief

of the loyalty card is only the start of what will be a sustained CRM campaign with Bonmarche's target audience ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.