Direct: Charles Tyrwhitt assigns CRM job
09 Jan 2008
Shirt maker Charles Tyrwhitt has hired more2 to develop its CRM and data strategy.
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Direct brief: Gap moves account out of Craik Jones
19 Aug 2008
without a pitch. The fashion retailer has initially hired the agency to work on a CRM project.
Everything you know is wrong
12 Jun 2007 | by David Tiltman
) than improving loyalty among existing ones. These results fly in the face of much of the CRM movement ...
Levi's to develop loyalty initiative
14 Mar 2007
Levi's is launching a pan-European CRM scheme to build stronger relationships with its target 15
Next initiates stores customer data push
13 Dec 2006 | by by Ed Kemp
is planning to appoint an agency to handle CRM for its directory business, also with a brief to shift more ...
Prestige brands: Luxury gap
05 Jul 2006 | by Bill Britt
. Salter says a 'super-premium CRM' approach is needed, using direct, event or word-of-mouth marketing. 'It ...
Brand Health Check: Benetton
16 Mar 2005
World of Benetton lifestyle song. Refresh the brand image. Undertake CRM activity to talk about ...
BRAND HEALTH CHECK: Burberry - Does Burberry need to rebuild its exclusivity?
12 Jun 2003 | by Daniel Rogers
the store and the glossies with sponsorship of luxury sporting or cultural events. - Invest in CRM ...
DIRECT: Briefs
03 Aug 2000 | by MARK KLEINMAN
that will see the firms targeting SMEs with integrated CRM solutions. Focusing on Recognition s Protagona ...
STOP PRESS
05 Aug 1999 | by ALEXANDRA JARDINE
associate at PriceWaterhouseCoopers, as managing director of customer relationship management (CRM). The appointment marks a change in direction for the agency, which now hopes to focus on CRM business ...
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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
