Bonmarche appoints EHS Brann Leeds to CRM brief
26 Nov 2004 | by Daniel Farey-Jones,
of the loyalty card is only the start of what will be a sustained CRM campaign with Bonmarche's target audience ...
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The Work: New Campaigns - UK
11 Feb 2005
: Serge Sergiou, CRM and internet manager, Land Rover UK Brief: Encourage prospects to consider ...
BRAND HEALTH CHECK: Burberry - Does Burberry need to rebuild its exclusivity?
12 Jun 2003 | by Daniel Rogers
the store and the glossies with sponsorship of luxury sporting or cultural events. - Invest in CRM ...
CAMPAIGN REPORT ON TOP 300 AGENCIES: Top UK agencies profiles (1 of 2)
23 Feb 2001
as the managing director to increase its CRM capability and pull together the various strands of Proximity ...
CAMPAIGN REPORT ON TOP 300 AGENCIES: Top UK agencies profiles (1 of 2)
23 Feb 2001
as the managing director to increase its CRM capability and pull together the various strands of Proximity ...
PRIVATE VIEW
17 Nov 2000 | by LEON JAUME
: National TV VIRGIN MONEY Project: virginmoney.com Clients: Peter Ballard, managing director, Tom Wood, acquisition and CRM ...
PRIVATE VIEW
17 Nov 2000 | by LEON JAUME
: National TV VIRGIN MONEY Project: virginmoney.com Clients: Peter Ballard, managing director, Tom Wood, acquisition and CRM ...
DIRECT: Briefs
03 Aug 2000 | by MARK KLEINMAN
that will see the firms targeting SMEs with integrated CRM solutions. Focusing on Recognition s Protagona ...
STOP PRESS
05 Aug 1999 | by ALEXANDRA JARDINE
associate at PriceWaterhouseCoopers, as managing director of customer relationship management (CRM). The appointment marks a change in direction for the agency, which now hopes to focus on CRM business ...
Cause Related Marketing: Brand values can build on charity ties - Building long-term relationships with charities that complement your brand will generate more mutual benefits than a one-off link
25 Mar 1999
image with consumers. Many firms are now taking a long-term view of CRM, confident that the positive...image with consumers. Many firms are now taking a long-term view of CRM, confident that the positive ... , it is difficult to measure. Increasing the accountability of CRM has led to a distinct change in the way that companies are picking their charity links. Most of the large blue-chip companies now plan their CRM ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
