Social brands: Unilever shifts focus from social media to word of mouth
08 Feb 2012 | by Nicola Clark
CRM programmes and trigger advocacy through word of mouth." Magnus Cormack, director of strategy ...
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Marmite aims to spread love with Facebook e-cards
10 Feb 2012 | by Sarah Shearman
shifted away from using social media simply for fan acquisition and was to focus more on social CRM ...
Brand Advocate wins Hendrick's Gin global digital and CRM account
07 Dec 2011 | by Sarah Shearman
William Grant & Sons, the distiller, has appointed Brand Advocate as its global digital and CRM...social CRM campaign, developing a Hendrick s Curiositorium site to brand drive loyalty among premium ...
Digital report: Ecommerce - The great ecommerce opportunity
11 Nov 2011 | by Adam Woods
.' Harsh reality CRM-driven, quasi-commercial activities avoid many of the harsh realities of hardcore ...
Trading places: this week's people moves
04 Nov 2011 | by Sara Kimberley
including its partnership with iTunes, its gaming and directory offerings, CRM and publishing. (Media ...
The Red Brick Road lands Rémy Martin
28 Jul 2011 | by Campaign staff
Rémy Martin, the cognac brand, has appointed The Red Brick Road to handle its CRM and digital...Navigator Responsive Advertising for CRM and Willoughby Stewart Associates for integrated design. First ...
Marketing, PR and digital: brands bring it all together
21 Jul 2011 | by Noelle McElhatton and Gemma Charles
director of TUI; Ben Padley , vice-president, global head of digital engagement and CRM at Sony Ericsson ...
Yakult unveils revamped site with lifestyle focus
10 May 2011 | by Ed Owen
Yakult is relaunching its website ahead of a major CRM drive, as the brand switches the theme...and marketing director. The CRM push, created by direct marketing agency Elvis, will follow later this year. ...
Elvis lands digital and CRM for Yakult
07 Apr 2011 | by Sara Kimberley
Yakult, the probiotic drink brand, has appointed Elvis to handle its UK digital and CRM business..... It is the first time that Yakult has appointed a single agency for both digital and CRM. In the past, it has ... for overhauling Yakult's CRM strategy later this year. Working with Yakult's creative agency, Euro RSCG, Elvis will promote the brand's current "Listen to your gut" messaging throughout its website and CRM communications ...
PROMOTIONAL FEATURES: The Road to Recovery Essays
17 Jul 2010 | by Noelle McElhatton
OnePost s Graham Cooper CRM Sage s David Beard on the value of CRM in the business ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
