to remove filtersThe week in Marketing: 1 October 2008
30 Sep 2008 | by Staff
. Partners Andrews Aldridge will be handed the brief of an integrated online and offline CRM campaign, which ...
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SMA hands direct account to Partners Andrews Aldridge
01 Oct 2008 | by Joe Thomas
The agency won the business, worth 2m, following a lengthy pitch process handled by the AAR. Tequila/London, Tullo Marshall Warren and EHS Brann Cirencester also pitched for the work. Partners will now be given the brief to create an integrated online and offline CRM campaign targeting pregnant ...
Benecol appoints agency for CRM
16 Sep 2008 | by Ed Kemp
LONDON - Benecol has hired Chemistry to handle its customer relationship marketing programme.
The week in Marketing: 03/092008
02 Sep 2008 | by Staff
and CRM strategy. NCC slams green logo The National Consumer Council has called for the Green Dot logo ...
Field marketing leagues tables 2008
12 Aug 2008 | by Rob McLuhan
. 'A lot of what we do at live events is followed up with a digital CRM campaign. Clients are starting ...
Direct: Strongbow plots 'free pint' push
20 May 2008
Strongbow is rolling out a CRM programme to encourage drinkers to accept a free pint of cider.
Waitrose plots strategy to take on Sainsbury's
18 Mar 2008 | by Jemima Bokaie
. Last month, Waitrose launched a CRM programme aimed at online customers. The activity, created ...
Diageo appoints TMW to Gordon's direct account
14 Mar 2008 | by Ed Kemp
The account moves from Craik Jones Watson Mitchell Voelkel, which repitched for the business and had managed the account since 1999. Diageo called the pitch among its roster agencies, which include Arc, Chemistry and EHS Brann. TMW will now be tasked with a brief spanning direct mail campaigns, CRM ...
Brand Health Check: Oddbins
21 Nov 2007
its 'classic wine selection' offer. The company has also developed a CRM and e-commerce strategy ...
How to get ahead in marketing Part II: Size is every thing
16 Jul 2007 | by Jonathan Turner & Lindsay Leslie-Miller
take a surprising form. Karl Holweger, chief executive of Pell Bales, the CRM and telemarketing ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
