Meteorite picks up Scope business
07 Apr 2011 | by Sara Kimberley
activity. The work will encompass CRM and eCRM, including all appeals activity, campaigns to regular ...
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TMW lands Sue Ryder integrated business
08 Dec 2011 | by Sara Kimberley
CRM strategy and "in memoriam giving" approach. It will create and execute a range of activity ...
End of 'digital' road
25 Jun 2010 | by Martin Bailie, glue Isobar
communities of customers and develop CRM solutions, product departments will crowdsource to aid innovation ...
Unopened direct mail rates fall in 2008
01 Oct 2008 | by Robert McLuhan
to mail and be damned,' says Pamela Bath, director at market planning and CRM consultancy Blueberry Wave ...
Army briefs Tequila to drive recruitment
05 Aug 2008 | by Ed Kemp
The decision follows the reappointment of Tequila\London to its direct marketing and CRM account. The latest recruitment figure for Army soldiers for the year to April 2008 was 11,862.According to research by the Army, more than 25% of its 36m ad budget is spent on neutralising the effects of negative media ...
Royal Mail launches combined DM and digital media CRM service
19 May 2008 | by Jacquie Bowser
LONDON - Royal Mail has launched a customer relationship management service, which combines traditional direct mail with digital media, in partnership with direct marketing specialist Vialuna.
Royal Mint begins marketing agency search
07 Apr 2008 | by Ed Kemp
The winning agency will handle media planning, CRM, promotions, direct mail and all digital marketing for the 1100-year-old currency maker. The account is believed to be worth about 3m. Royal Mint has issued a separate tender for its online work, although it is believed that it would prefer a ...
Agencies line up for £5m Army DM task
24 Jan 2008 | by Kate Nettleton
The MoD has sent out an initial request for information to UK and European agencies ahead of a pitch. The incumbent, Tequila, will defend the business. The brief covers the Army s below-the-line recruitment campaigns and will see the successful agency produce CRM, data analysis, conversion programmes ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
