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Ultralase appoints ABA to direct response account

for Asda's financial services arm CRM and point-of-sale work. In January Ultralase appointed Leeds ...

SLM appoints Black Sun for CRM drive

authorities in the UK, has appointed Black Sun to create a CRM programme to encourage its members to be more...with SLM to create a CRM programme that maximises member value and achieves its business objectives. SLM ...

All-women team from Northumbria Uni scoop IDM gold prize

Competition, run by the IDM, to create a proposal for a CRM campaign for the British Army...., the British Army. It asked for proposals for a CRM programme aimed at 16- to 18-year-olds entering higher ...

CWDC appoints Red C to attract early years professionals

communications officer, and COI's direct and relationship marketing team to develop a CRM programme of tailored ...

Royal Mail launches combined DM and digital media CRM service

LONDON - Royal Mail has launched a customer relationship management service, which combines traditional direct mail with digital media, in partnership with direct marketing specialist Vialuna.

Christian Aid calls on GB Group in push for donations

of our data so it s vital for us to invest in it. Having recently implemented a CRM system ...

Dataforce turnover grows following move into Twenty

LONDON - CRM and data analytics specialist Dataforce, which was acquired by investment vehicle...Twenty was created in June 2005 with the strategy to create a CRM and data focused marketing services group. It is led by chief executive Ian Lancaster, who founded The Ultimate Prospect Group in the 1990s. Claritas founder Mark Patron is chairman and Gmap Consulting founder Professor Martin Clarke ...

Broadsystem hired for data capture on future RAF recruits

The new 'altitude' project is a CRM campaign aimed at 14- to 15-year-olds with the aim of encouraging youngsters to consider a career in the RAF when they leave school. The project also aims ... Binary Vision, Lida, and Tullo Marshall Warren. The three-stage multi-channel CRM initiative involves ...

Novartis hands Aclasta CRM task to MRM Worldwide

LONDON – MRM Worldwide has won the European patient CRM business for Aclasta, a drug developed...global CRM roster. Colin Foster, new channels manager at Novartis, said: "In pitching ... to execute complex global CRM programmes. Its experience and insight will prove a valuable asset as we look ...

City & Guilds appoints Red C for CRM strategy

team and its strong credentials in CRM, especially in the B2B and public sector arenas, makes it a ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.