CMOs fail to cope with real-time brand conversations, says IBM
11 Oct 2011 | by Matthew Chapman
% are tracking consumer reviews to help shape their strategies. Carolyn Heller Baird, CRM research lead ...
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Why should brands worry about Europe's data protection proposals?
26 Jan 2012 | by Charles Ping
chairman of the Direct Marketing Association and head of CRM at Guardian News Media. ...
Alan Mitchell: Reinventing marketing - Data plan heralds a new era in CRM
20 Apr 2011 | by Alan Mitchell
relationship management (or VRM), which is a mirror image of customer relationship management, or CRM. Under CRM, organisations equip themselves with the tools to manage their relationships with their customers ... 's initiative could be profound. They unfold at three levels: fixing the current flaws in CRM; moving toward a ...
The complete guide to the new age of government communications
08 Apr 2011 | by Gemma Charles
,' he says. However, Alan Gilmour, brand and CRM director at agency Cogent Elliot, is wary ...
2011 Marketing Society Awards for Excellence: the shortlist
05 Apr 2011 | by Staff
- Chocolate Weetabix Customer Relationship Marketing Barclaycard Freedom - CRM British Airways ...
Government targets UK brands in quest for census data
01 Mar 2011 | by Gemma Charles
Gilmour, former marketing director, Identity and Passport Service; now head of brand and CRM at Cogent ...
Don't make a promise you can't keep
18 Aug 2010 | by Kim Benjamin
of CRM at HMV. 'If you make grand promises along the lines of "we always offer you the best prices ...
PROMOTIONAL FEATURES: The Road to Recovery Essays
17 Jul 2010 | by Noelle McElhatton
OnePost s Graham Cooper CRM Sage s David Beard on the value of CRM in the business ...
Marketing's Power 100
26 May 2010 | by Nicola Clark
Marketing's annual list of the 100 most influential people in the industry is the definitive guide to who calls the shots.
Breakthrough Breast Cancer appoints CMW
12 Nov 2009 | by Joe Thomas
and obtaining data for use in an ongoing CRM programme. Fashion Targets Breast Cancer (FTBC) was established ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
