Unopened direct mail rates fall in 2008
01 Oct 2008 | by Robert McLuhan
to mail and be damned,' says Pamela Bath, director at market planning and CRM consultancy Blueberry Wave ...
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Alan Mitchell on Branding: The information exchange
21 Apr 2010 | by Alan Mitchell
virtually everything CRM managers and database marketers (and marketers generally) do. The politicians ...
Bainbridge steps down as Army's top marketer
12 Aug 2008 | by Alex Brownsell
marketing and CRM account. According to Army research, 27% of its £36m adspend goes toward balancing out ...
Army briefs Tequila to drive recruitment
05 Aug 2008 | by Ed Kemp
The decision follows the reappointment of Tequila\London to its direct marketing and CRM account. The latest recruitment figure for Army soldiers for the year to April 2008 was 11,862.According to research by the Army, more than 25% of its 36m ad budget is spent on neutralising the effects of negative media ...
Royal Mint begins marketing agency search
07 Apr 2008 | by Ed Kemp
The winning agency will handle media planning, CRM, promotions, direct mail and all digital marketing for the 1100-year-old currency maker. The account is believed to be worth about 3m. Royal Mint has issued a separate tender for its online work, although it is believed that it would prefer a ...
Defra hunts brand partners for CO2 initiative
26 Sep 2007 | by David Tiltman
The Department for the Environment, Food and Rural Affairs (Defra), which is co-ordinating the work, wants to partner with businesses to extend the reach of the campaign. David Watson, Defra's head of marketing, said he was especially interested in brands with strong CRM credentials. 'We want ...
How to get ahead in marketing Part II: Size is every thing
16 Jul 2007 | by Jonathan Turner & Lindsay Leslie-Miller
take a surprising form. Karl Holweger, chief executive of Pell Bales, the CRM and telemarketing ...
Armed forces: The world's toughest brief?
12 Jul 2006 | by Jane Simms
possible career option, and in April it launched a CRM programme called Altitude intended to capture ... CRM programme - Camouflage - six years ago to engage the interest and build an understanding among ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
