Why should brands worry about Europe's data protection proposals?
26 Jan 2012 | by Charles Ping
chairman of the Direct Marketing Association and head of CRM at Guardian News Media. ...
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Department of Health appoints DraftFCB to health visitor brief
16 Mar 2012 | by Sara Kimberley
The Department of Health has appointed DraftFCB London to handle a direct marketing and CRM brief
TMW lands Sue Ryder integrated business
08 Dec 2011 | by Sara Kimberley
CRM strategy and "in memoriam giving" approach. It will create and execute a range of activity ...
CMOs fail to cope with real-time brand conversations, says IBM
11 Oct 2011 | by Matthew Chapman
% are tracking consumer reviews to help shape their strategies. Carolyn Heller Baird, CRM research lead ...
Alan Mitchell: Reinventing marketing - Data plan heralds a new era in CRM
20 Apr 2011 | by Alan Mitchell
relationship management (or VRM), which is a mirror image of customer relationship management, or CRM. Under CRM, organisations equip themselves with the tools to manage their relationships with their customers ... 's initiative could be profound. They unfold at three levels: fixing the current flaws in CRM; moving toward a ...
The complete guide to the new age of government communications
08 Apr 2011 | by Gemma Charles
,' he says. However, Alan Gilmour, brand and CRM director at agency Cogent Elliot, is wary ...
Meteorite picks up Scope business
07 Apr 2011 | by Sara Kimberley
activity. The work will encompass CRM and eCRM, including all appeals activity, campaigns to regular ...
2011 Marketing Society Awards for Excellence: the shortlist
05 Apr 2011 | by Staff
- Chocolate Weetabix Customer Relationship Marketing Barclaycard Freedom - CRM British Airways ...
Government targets UK brands in quest for census data
01 Mar 2011 | by Gemma Charles
Gilmour, former marketing director, Identity and Passport Service; now head of brand and CRM at Cogent ...
Don't make a promise you can't keep
18 Aug 2010 | by Kim Benjamin
of CRM at HMV. 'If you make grand promises along the lines of "we always offer you the best prices ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
