to remove filtersHow HTML5 is coming to the rescue of the ad industry
19 Jan 2012
of freedom. Now campaigns can be mapped across a greater breadth of channels than ever before. CRM ...
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Is gamification the next big thing in marketing?
19 Jan 2012 | by Jerry Lloyd-Williams and David Atkinson
prevalent as brands, services and organisations look to ensure they have a robust CRM strategy ... to ensure any game-like elements are included on merit and have a defined purpose within a CRM strategy ...
BMW launches Olympics iPad magazine
29 Nov 2011 | by Sarah Shearman
Android in the coming months. Nicola Green, CRM communications manager for BMW UK, said: "In addition ...
Sector analysis: Digital recruitment remains media's top priority
14 Nov 2011 | by Joe Lepper
complete the course, which includes modules including customer relationship management (CRM ...
Global Radio appoints SeeSaw's Matt Rennie as enterprise director
28 Oct 2011 | by Maisie McCabe
Rennie will be charged with bringing together several elements of Global Radio's business including its partnership with iTunes, its gaming and directory offerings, CRM and publishing. In the new role Rennie will also be responsible for developing new commercial digital and broadcast opportunities ...
Appointment to view: A look back at Disney trailers
22 Sep 2011 | by Sarah Johnson
It is understood that Disney is looking for ways to help use digital marketing, CRM and SEO activity to enhance the long-term popularity of its films, boosting DVD sales and prolonging the momentum of its box office releases beyond the opening weekend. Take a look at some of its past trailers ...
Will ads on Twitter be a hit?
15 Sep 2011 | by Alasdair Reid
brands may use it for social CRM and the odd clever campaign. The trick will be to keep the ads relevant ...
Trading places: this week's people moves
26 Aug 2011 | by Staff
) Ben Padley , Sony Ericsson 's vice-president, global head of digital marketing and CRM, will join ...
Channel 4 in 'multimillion' pound data and CRM investment
24 Aug 2011 | by Daniel Farey-Jones
to the appointment of Steve Forde, previously Channel 4's head of digital marketing, in the new CRM-based role ...
Harrods launches media division
23 Aug 2011 | by Maisie McCabe
The new division, Harrods Media, will sell advertising on digital screens in-store, in the Harrods windows, on posters and displays, lift wraps, in the Harrods Magazine and iPhone app and on promotions and CRM. Harrods Media also offers advertisers a complete production service, including ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
