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acquisition and retention campaigns, and a CRM-powered loyalty scheme. The review follows the appointment ...
The agencies won the business after a competitive pitch overseen by Johnston's chief executive, Ashley Highfield. Elvis will handle regional activity that will incorporate outdoor, digital, press, CRM and e-mail channels. UM will be responsible for all media. Johnston, which previously worked ...
an agency to handle its CRM account....'s first retained CRM agency. Parent company Universal Pictures currently splits its advertising business ...
A number of agencies have been contacted by the company about the work. Disney currently uses several agencies on a project basis, including Iris, Brothers and Sisters, and The Communications Agency. It is understood that Disney is looking for ways to help use digital marketing, CRM and SEO activity to enhance ...
of games including Fifa, Need for Speed and Mass Effect. TBWA\London will handle digital, social, CRM ... in Manchester as EA boosts investment in CRM across Europe. TBWA's Sydney agency, Whybin\TBWA, will handle EA's Asia-Pacific CRM activity. In February, EA retained Wieden Kennedy Amsterdam alongside AKQA ...
, with particular emphasis being put on its use of data and CRM. In the past, Ladbrokes has worked with a number ...
-building and customer relationship marketing. Game Group's new CRM focus comes after it pledged to triple its digital ...
communications, with a major emphasis being put on its use of data and CRM. Ladbrokes, which has more than 2 ...
The agency is working on the launch of an autumn brand campaign for the Premier League football club, and will also handle CRM and promotional work. The team working on the account will be creatively led by executive creative director Greg Milbourne. It will report directly to Simon Esland, head ...
The TV, outdoor, digital and CRM push, created by Fallon, coincides with the launch of its new Standard Premier class. Featuring the tagline "Let your mind explore" which mimics the "Exploring is beautiful" strapline used in Eurostar s recent consumer-focused campaign the activity seeks to reinforce ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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