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an agency to handle its CRM account....'s first retained CRM agency. Parent company Universal Pictures currently splits its advertising business ...
Luxury watch brand TAG Heuer is ramping up its CRM activity in an attempt to achieve a sales uplift...sport calendar. Digital and CRM specialist Tangent Snowball has been tasked with the relaunch of TAG Heuer's CRM strategy. Helen McCall, account director at Tangent Snowball, said: "TAG Heuer is a brand ...
L'Oreal has launched its first CRM programme, as it looks to forge stronger relationships
to the appointment of Steve Forde, previously Channel 4's head of digital marketing, in the new CRM-based role ...
of games including Fifa, Need for Speed and Mass Effect. TBWA\London will handle digital, social, CRM ... in Manchester as EA boosts investment in CRM across Europe. TBWA's Sydney agency, Whybin\TBWA, will handle EA's Asia-Pacific CRM activity. In February, EA retained Wieden Kennedy Amsterdam alongside AKQA ...
communications, with a major emphasis being put on its use of data and CRM. Ladbrokes, which has more than 2 ...
ushered in a new era of social CRM for businesses. "We're thrilled have such a prestigious roster ...
LONDON - UKA, the governing body for athletics, has appointed sports CRM specialist Goodform as its
The new product will include advice on CRM and illustrate how it is used in other sectors. It will also seek to help clubs grow and improve their databases and create uplift in non-core areas ... shows us that there are CRM principles that can be transferred and adapted to the football sector ...
range of other unspecified direct marketing messaging services, and provide associated CRM tools. No agency currently handles the direct marketing and CRM for the iPlayer application, although, in July ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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