23 Nov 2011
| by Duncan Ogle-Skan
. Locally, social may be the new CRM
Social fits the small, medium or locally managed business model in a way that CRM and loyalty programmes never have.
The idea of swapping a relationship with your ...
13 Oct 2011
| by Daniel Farey-Jones
tribe, building a viewer database and a CRM programme .
Ironically, it will perhaps join the ranks ...
and better personalisation."
So CRM continues to prove a draw for a variety of brands, with Kellogg ...
, with a rich repository of details on more than 800 million people and its own vision of "Social CRM ...
22 Sep 2011
| by Sarah Johnson
It is understood that Disney is looking for ways to help use digital marketing, CRM and SEO activity to enhance the long-term popularity of its films, boosting DVD sales and prolonging the momentum of its box office releases beyond the opening weekend.
Take a look at some of its past trailers ...
26 Aug 2011
| by Staff
)
Ben Padley , Sony Ericsson 's vice-president, global head of digital marketing and CRM, will join ...
21 Mar 2011
| by Sarah Shearman
brands with a new CRM channel and a way of driving sales, the most famous case being Dell, which said ...
17 Dec 2010
| by Keith Glasspoole
certainly the season for a concentrated CRM effort and offering deals and discounts starting early. A third ...
22 Oct 2010
| by Staff
, will be responsible for developing global marketing, CRM and ecommerce activities across Travelex's network of 800 ...
23 Apr 2010
| by Daniel Farey-Jones
, together with non-proprietary information such as social media content, web analytics and client CRM data ...
15 Apr 2010
| by Daniel Farey-Jones
SAS is offering Social Media Analytics as an on-demand service aimed at medium and large companies. It is able to integrate data gathered from Facebook, YouTube, Twitter, discussion forms and blogs, with CRM and marketing systems. It also allows marketers to see which media outlets are influencing people, as well ...
08 Apr 2010
| by Staff
to CRM technologies and only 9% of marketers said social media was the marketing channel which delivered ...