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Think BR: The language of local social

. Locally, social may be the new CRM Social fits the small, medium or locally managed business model in a way that CRM and loyalty programmes never have. The idea of swapping a relationship with your ...

From DM Bulletin to Data and Direct Bulletin

tribe, building a viewer database and a CRM programme . Ironically, it will perhaps join the ranks ... and better personalisation." So CRM continues to prove a draw for a variety of brands, with Kellogg ... , with a rich repository of details on more than 800 million people and its own vision of "Social CRM ...

Appointment to view: A look back at Disney trailers

It is understood that Disney is looking for ways to help use digital marketing, CRM and SEO activity to enhance the long-term popularity of its films, boosting DVD sales and prolonging the momentum of its box office releases beyond the opening weekend. Take a look at some of its past trailers ...

Trading places: this week's people moves

) Ben Padley , Sony Ericsson 's vice-president, global head of digital marketing and CRM, will join ...

Twitter at five: the rise of the tweet

brands with a new CRM channel and a way of driving sales, the most famous case being Dell, which said ...

Is advertising a key Christmas ingredient?

certainly the season for a concentrated CRM effort and offering deals and discounts starting early. A third ...

Trading Places: This week's people moves in advertising, marketing and media

, will be responsible for developing global marketing, CRM and ecommerce activities across Travelex's network of 800 ...

WPP highlights investment in digital for future growth

, together with non-proprietary information such as social media content, web analytics and client CRM data ...

SAS launches social media analytics tool

SAS is offering Social Media Analytics as an on-demand service aimed at medium and large companies. It is able to integrate data gathered from Facebook, YouTube, Twitter, discussion forms and blogs, with CRM and marketing systems. It also allows marketers to see which media outlets are influencing people, as well ...

Most businesses not using targeted marketing

to CRM technologies and only 9% of marketers said social media was the marketing channel which delivered ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.