Beyond digital
01 Mar 2010 | by Kunal Dutta
covering brand strategy, and the other CRM and innovation. The first covers brand-led direct marketing activity, freeing up the CRM and innovation team to focus on faster feedback to customer ...
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Taking a punt on digital
09 Mar 2010 | by Chris Ellery
. Future activity includes greater CRM and a push into video. 'The days of putting a display ad on MSN ...
Unopened direct mail rates fall in 2008
01 Oct 2008 | by Robert McLuhan
to mail and be damned,' says Pamela Bath, director at market planning and CRM consultancy Blueberry Wave ...
The week in Marketing: 1 October 2008
30 Sep 2008 | by Staff
. Partners Andrews Aldridge will be handed the brief of an integrated online and offline CRM campaign, which ...
QVC assigns CRM business
09 Sep 2008 | by Ed Kemp
LONDON - Home-shopping channel QVC has hired direct marketing agency Stephens Francis Whitson to handle customer relationship marketing as it strives to increase repeat purchase and customer loyalty.
The week in Marketing: 03/092008
02 Sep 2008 | by Staff
and CRM strategy. NCC slams green logo The National Consumer Council has called for the Green Dot logo ...
Boots to review £45m media account
21 Jul 2008 | by Alison Donnelly
as announcing plans to split its marketing team in three with the creation of new directors for loyalty, CRM ...
Betfair mounts campaign around Cheltenham Festival
11 Mar 2008 | by Ed Kemp
The campaign, created by Bristol based marketing agency Flourish, spans mail packs, CRM emails, online activity, scratchcards, merchandising, bill boards, sandwich boards, graffiti and TV ads. The TV work went live last week during coverage of the UEFA Champions League. The betting brand is also ...
Sportingbet task goes to bd-ntwk
15 Aug 2007 | by Staff
LONDON - Online gaming company Sportingbet has appointed bd-ntwk to its online promotional and CRM
News Analysis: O2 looks to lay Dome's past to rest
04 Apr 2007 | by Ed Kemp
deal with the venue is a £6m-a-year naming-rights agreement, the mobile operator is putting CRM rather ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
