Twitter at five: the rise of the tweet
21 Mar 2011 | by Sarah Shearman
brands with a new CRM channel and a way of driving sales, the most famous case being Dell, which said ...
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Social media: the ownership battle between marketing, PR and customer relations
24 Mar 2011 | by Andrew McCormick
-president, head of digital marketing and CRM, is the company's former UK and Ireland marketing director as well as its one-time global head of music marketing. Now responsible for Sony Ericsson's CRM and digital ... it just as a CRM challenge is a huge mistake the fact it all happens in public means PR needs to lead ...
Mazda unveils first brand-led marketing campaign
07 Mar 2011 | by Alex Brownsell
was created by WPP's Team Mazda Europe, including website development by Syzygy, CRM by Wunderman, and media ...
Revolution Masterclass: Online video
15 Feb 2011 | by Trevor Clawson
as a sales resource, or it could be used as part of a CRM strategy." For instance, instructional ... the benefit of audio-visual aids. A commitment to CRM video also emphasises a brand's willingness to provide ... , while instructional videos serve a CRM purpose 3 Experiment: Use more than one piece ...
Retailers urged to embrace mobile potential
08 Feb 2011 | by David Murphy
in mobile. In spring 2009, it briefed mobile agency Incentivated to create an opted-in CRM database that M ...
Eurostar launches social media campaign
28 Jan 2011 | by Loulla-Mae Eleftheriou-Smith
will win free Eurostar travel for a year. Daniela Glynn-Jones, social media and CRM manager, Eurostar ...
Proving social media's ROI
19 Jan 2011 | by Sarah Shearman
activity, but 'CRM for the millennia'. 'Social media is not new, or a fad. It's form may change, but it isn ...
Is advertising a key Christmas ingredient?
17 Dec 2010 | by Keith Glasspoole
certainly the season for a concentrated CRM effort and offering deals and discounts starting early. A third ...
Global Radio restructures sales team
22 Nov 2010 | by Maisie McCabe
and CRM. He reports to sales director Ed Chalmers. ...
Trading Places: This week's people moves in advertising, marketing and media
22 Oct 2010 | by Staff
, will be responsible for developing global marketing, CRM and ecommerce activities across Travelex's network of 800 ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
