to remove filtersThe Guardian reviews direct marketing account
10 May 2012 | by Sara Kimberley
acquisition and retention campaigns, and a CRM-powered loyalty scheme. The review follows the appointment ...
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Top 50 Digital Consultancies
24 May 2012 | by John Owens
, but they are continually developing. 'Social media-led CRM (customer relationship management) is a really interesting ... in one-to-one comms. Increasingly platforms like Twitter and Facebook allow more CRM as they become more ...
Elvis and UM scoop Johnston accounts
26 Apr 2012 | by Sara Kimberley
The agencies won the business after a competitive pitch overseen by Johnston's chief executive, Ashley Highfield. Elvis will handle regional activity that will incorporate outdoor, digital, press, CRM and e-mail channels. UM will be responsible for all media. Johnston, which previously worked ...
London 2012 CEO: 'Our marketing budget was pretty limited...but our sponsorship effort has been superhuman'
18 Apr 2012 | by Noelle McElhatton
is responsible for our CRM campaign and we have built a very significant database of 5m people who are fans ...
Historic Twitter data opens to brands
29 Feb 2012 | by Ed Owen
Twitter data for social media monitoring services, and has business intelligence and CRM applications ...
PictureBox seeks CRM agency
20 Jan 2012 | by Sara Kimberley
an agency to handle its CRM account....'s first retained CRM agency. Parent company Universal Pictures currently splits its advertising business ...
TAG Heuer switches CRM strategy to boost sales
19 Jan 2012 | by Matthew Chapman
Luxury watch brand TAG Heuer is ramping up its CRM activity in an attempt to achieve a sales uplift...sport calendar. Digital and CRM specialist Tangent Snowball has been tasked with the relaunch of TAG Heuer's CRM strategy. Helen McCall, account director at Tangent Snowball, said: "TAG Heuer is a brand ...
Is gamification the next big thing in marketing?
19 Jan 2012 | by Jerry Lloyd-Williams and David Atkinson
prevalent as brands, services and organisations look to ensure they have a robust CRM strategy ... to ensure any game-like elements are included on merit and have a defined purpose within a CRM strategy ...
How HTML5 is coming to the rescue of the ad industry
19 Jan 2012
of freedom. Now campaigns can be mapped across a greater breadth of channels than ever before. CRM ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
