20 Jan 2012
| by Sara Kimberley
an agency to handle its CRM account....'s first retained CRM agency. Parent company Universal Pictures currently splits its advertising business ...
19 Jan 2012
| by Matthew Chapman
Luxury watch brand TAG Heuer is ramping up its CRM activity in an attempt to achieve a sales uplift...sport calendar.
Digital and CRM specialist Tangent Snowball has been tasked with the relaunch of TAG Heuer's CRM strategy.
Helen McCall, account director at Tangent Snowball, said: "TAG Heuer is a brand ...
19 Jan 2012
| by Jerry Lloyd-Williams and David Atkinson
prevalent as brands, services and organisations look to ensure they have a robust CRM strategy ...
to ensure any game-like elements are included on merit and have a defined purpose within a CRM strategy ...
19 Jan 2012
of freedom. Now campaigns can be mapped across a greater breadth of channels than ever before.
CRM ...
23 Dec 2011
| by Trevor Clawson
, store locators, or promotional games that are essentially sales and CRM tools, rather than true content ...
07 Dec 2011
| by Sarah Shearman
L'Oreal has launched its first CRM programme, as it looks to forge stronger relationships
29 Nov 2011
| by Sarah Shearman
Android in the coming months.
Nicola Green, CRM communications manager for BMW UK, said: "In addition ...
23 Nov 2011
| by Duncan Ogle-Skan
. Locally, social may be the new CRM
Social fits the small, medium or locally managed business model in a way that CRM and loyalty programmes never have.
The idea of swapping a relationship with your ...
14 Nov 2011
| by Joe Lepper
complete the course, which includes modules including customer relationship management (CRM ...
11 Nov 2011
| by Sarah Shearman
Google+ pages an edge.
Although not a feature, the potential for social CRM linking Gmail ...