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PictureBox seeks CRM agency

an agency to handle its CRM account....'s first retained CRM agency. Parent company Universal Pictures currently splits its advertising business ...

TAG Heuer switches CRM strategy to boost sales

Luxury watch brand TAG Heuer is ramping up its CRM activity in an attempt to achieve a sales uplift...sport calendar. Digital and CRM specialist Tangent Snowball has been tasked with the relaunch of TAG Heuer's CRM strategy. Helen McCall, account director at Tangent Snowball, said: "TAG Heuer is a brand ...

Is gamification the next big thing in marketing?

prevalent as brands, services and organisations look to ensure they have a robust CRM strategy ... to ensure any game-like elements are included on merit and have a defined purpose within a CRM strategy ...

How HTML5 is coming to the rescue of the ad industry

of freedom. Now campaigns can be mapped across a greater breadth of channels than ever before. CRM ...

Masterclass: Branded content

, store locators, or promotional games that are essentially sales and CRM tools, rather than true content ...

L'Oreal unveils £20m online CRM campaign

L'Oreal has launched its first CRM programme, as it looks to forge stronger relationships

BMW launches Olympics iPad magazine

Android in the coming months. Nicola Green, CRM communications manager for BMW UK, said: "In addition ...

Think BR: The language of local social

. Locally, social may be the new CRM Social fits the small, medium or locally managed business model in a way that CRM and loyalty programmes never have. The idea of swapping a relationship with your ...

Sector analysis: Digital recruitment remains media's top priority

complete the course, which includes modules including customer relationship management (CRM ...

Industry view: What does Google+ offer brands?

Google+ pages an edge. Although not a feature, the potential for social CRM linking Gmail ...

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