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Digital report: The mobile challenge

of retail and wholesale at Barclays Corporate, says brands need to ensure that their CRM systems ...

Social data tools gain traction with brands

of 10,000 new companies begin marketing with Facebook. 'Social CRM is the ultimate opportunity ... with social networks is the key to better CRM. Speaking at the same conference, Relich revealed that Guess ...

PAA snares Wickes digital and DM task

Wickes, the DIY retailer, has appointed Partners Andrews Aldridge to its CRM account.

Very.co.uk bids to interest young mothers

Rimmer, CRM lead at Very.co.uk, said: "People might not necessarily associate the Very brand ...

French Connection activates online customer reviews

and will launch a fashion-based "mini-series" on YouTube at the end of August. The CRM activity coincides ...

PROMOTIONAL FEATURES: The Road to Recovery Essays

OnePost s Graham Cooper CRM Sage s David Beard on the value of CRM in the business ...

Fashion site My-Wardrobe on the hunt for digital agencies

to roll out a heavyweight direct marketing, CRM, social media, affiliate, paid search and PR activity, and live events, as part of its acquisition and retention efforts. The site has run CRM activity ... by CRM manager Katie Palmer. Balderton, which also has investments in Betfair and LoveFilm, confirmed ...

My-wardrobe.com plans heavyweight marketing drive

the funding last week. My-wardrobe will roll out heavyweight direct marketing, CRM, social media, affiliate ... are 'culturally specific'. Although My-wardrobe has run CRM activity in the past, it intends to develop a more comprehensive programme to drive loyalty. This will be handled by CRM manager Katie Palmer. Palmer joined ...

End of 'digital' road

communities of customers and develop CRM solutions, product departments will crowdsource to aid innovation ...

Special Report, Direct Marketing: charting the route to integration

trend exacerbated by the fact that many brands have separate CRM departments. The rise of online ... the specialisation of CRM and direct-response activity.' A further problem, he argues, is that since brand ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.