Is advertising a key Christmas ingredient?
17 Dec 2010 | by Keith Glasspoole
certainly the season for a concentrated CRM effort and offering deals and discounts starting early. A third ...
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From DM Bulletin to Data and Direct Bulletin
13 Oct 2011 | by Daniel Farey-Jones
tribe, building a viewer database and a CRM programme . Ironically, it will perhaps join the ranks ... and better personalisation." So CRM continues to prove a draw for a variety of brands, with Kellogg ... , with a rich repository of details on more than 800 million people and its own vision of "Social CRM ...
Trading Places: This week's people moves in advertising, marketing and media
22 Oct 2010 | by Staff
, will be responsible for developing global marketing, CRM and ecommerce activities across Travelex's network of 800 ...
Laithwaites Wine hires Underwired to eCRM account
12 May 2010 | by Alex Brownsell
; mso-bidi-language:#0400;} The agency will be tasked with developing email, web, mobile, CRM ...
Meteorite makes four new appointments
04 Feb 2010 | by Joe Thomas
on both the Land Rover and Jaguar accounts specialising in CRM and data segmentation. ...
Foot Shop brings in Occam for database assistance
20 Nov 2008 | by Jacquie Bowser
Foot Shop currently uses the Elucid CRM system across all of its businesses, including retailers Cosyfeet , Walktall and LookAtMyCrazyShoes.com , and has consequently built a database of over one ... Elucid CRM system means the entire process is seamless with no drastic changes to our existing processes ...
Tequila instrumental in launch of designer furniture website
07 Oct 2008 | by Jacquie Bowser
designer furniture at discount prices, by providing a range of services including design, marketing and CRM....also been tasked with driving the complete CRM for the brand. Miranda Grubb, managing director ... -commerce expertise, and the crucial insight it can provide for audience targeting and CRM. Tequila\'s consultancy ...
Gap shifts integrated account out of Craik Jones
13 Aug 2008 | by Ben Bold
A spokeswoman for Gap told Brand Republic: "We were working with Craik Jones on an 18-month period on a project basis. We have hired Kitcatt Nohr to work on a CRM project." The news is a blow to Craik Jones, which recently decided not to repitch for its Boots business, when the high-street chemist ...
Berry Bros & Rudd appoints TMW to integrated account
15 Jul 2008 | by Nikki Sandison
TMW was invited to pitch to provide a range of services including brand development, strategic planning and creative development. It will also work with Berry Bros Rudd on a range of acquisition and CRM campaigns across all below-the-line channels. Simon Staples, sales and marketing director ...
B&Q appoints Alchemy Worx to email task
13 Mar 2008 | by Ben Bold
vital step in forming and validating our thoughts on how CRM will play an important part in building ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
