Digital report: The mobile challenge
11 Nov 2011 | by Nicola Clark
of retail and wholesale at Barclays Corporate, says brands need to ensure that their CRM systems ...
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Industry view: Does M&S's new value food range hit the spot?
14 May 2012 | by Matthew Chapman
on introducing a loyalty CRM platform if they really want to play successfully in this space. Jamie Matthews ...
Waitrose unveils first loyalty card in strategic shift
25 Oct 2011 | by Gemma Charles
groceries. Leigh Rengger, CRM manager at Waitrose and formerly head of loyalty at Sainsbury s, said ...
Editor's Comment: Waitrose seeks return on loyalty
25 Oct 2011 | by Noelle McElhatton
to bottom. MyWaitrose is, according to Waitrose CRM manager Leigh Rengger, the brand's way of 'saying ...
CMOs fail to cope with real-time brand conversations, says IBM
11 Oct 2011 | by Matthew Chapman
% are tracking consumer reviews to help shape their strategies. Carolyn Heller Baird, CRM research lead ...
Behind the ASOS marketing machine
22 Sep 2011 | by Nicola Clark
in the marketing department to better integrate digital and CRM. Now her focus is firmly on the creative output ...
Ikea hires former Thorntons marketing director Wright
08 Sep 2011 | by Matthew Chapman
Wright is being given the title marketing manager, but will have the same responsibilities as Crona. He will be responsible for all marketing for UK and Ireland, including advertising and digital communications and a CRM programme that includes a loyalty program of three million members. He will also ...
M&S targets 16-34 crowd with X Factor tie up
19 Aug 2011 | by Daniel Farey-Jones
While the ITV show appeals to all ages, its key demographic is 16-34, according to both ITV and show producer Fremantle Media. M S is planning to promote ticket giveaways for the live shows at Wembley Arena with in-store, CRM and online activity. An M S spokesman said it was too early to provide ...
Bonusprint returns to TV after 25-year hiatus
15 Aug 2011 | by Daniel Farey-Jones
The ad drives people to the Bonusprint website and will be backed up by PR and CRM activity. It will feature the new strapline "Printing your smiles since 1979" and features a sequence of real photos tracing a couple from the 1970s. The photos illustrate milestones in the couple's lives and the final ...
Social data tools gain traction with brands
21 Jul 2011 | by Nicola Clark
of 10,000 new companies begin marketing with Facebook. 'Social CRM is the ultimate opportunity ... with social networks is the key to better CRM. Speaking at the same conference, Relich revealed that Guess ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
