to remove filtersMark Ritson on Branding: A statistical imbalance
17 Feb 2010 | by Mark Ritson
maximum profit' from shoppers. Wow! What a scoop. Supermarkets using their CRM data to maximise profits ...
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Taking a punt on digital
09 Mar 2010 | by Chris Ellery
. Future activity includes greater CRM and a push into video. 'The days of putting a display ad on MSN ...
HMV to roll out reward card
09 Dec 2008 | by Miranda Fitzgerald
Customers will be able to redeem points, accrued on the card through purchases, for items such as signed products, back-stage passes and invitations to special events. The card is being trialled in two regions in the UK to obtain customer feedback and operational information. Matt Button, HMV's head of CRM ...
Boots hires LIDA to £15m CRM account
25 Nov 2008 | by Joe Thomas
The retailer in August called a review of the CRM programme with Proximity London, Partners Aldridge Andrews and LIDA pitching for the business at the end of October. The incumbent, then Craik Jones did not re-pitch for the business and it later emerged the agency would be folded into sister agency ...
Boots hires OMD UK to £56m media account
21 Oct 2008 | by Alison Donnelly
directors for loyalty, CRM and customer communications and in-store marketing. Marketing and trading ...
Unopened direct mail rates fall in 2008
01 Oct 2008 | by Robert McLuhan
to mail and be damned,' says Pamela Bath, director at market planning and CRM consultancy Blueberry Wave ...
Boots names shortlist for £45m media account
13 Aug 2008 | by Alison Donnelly
with the creation of new directors for loyalty, CRM and customer communications and in-store marketing. Boots also kicked off a search for a marketing services agency to boost its CRM activity around its advantage card ...
Field marketing leagues tables 2008
12 Aug 2008 | by Rob McLuhan
. 'A lot of what we do at live events is followed up with a digital CRM campaign. Clients are starting ...
Boots seeks agency for loyalty card work
12 Aug 2008 | by Ed Kemp
LONDON - Boots has kicked off a search for a marketing agency to bolster the CRM activity for its...Boots has drawn up a shortlist of agencies to pitch for the CRM work. Incumbent agency Craik Jones will not repitch for the business. However, the Abbott Mead Vickers Group will be represented in the pitch ... for loyalty, CRM, customer communications and in-store marketing. The Advantage Card scheme, which ...
Boots reviews CRM account for Advantage Card
06 Aug 2008 | by Ed Kemp
LONDON - Boots has kicked of a search for a marketing services agency to boost its CRM activity...Incumbent Craik Jones will not re-pitch for the business. However, AMV Group will be represented in the pitch by its bigger sister agency Proximity London. The pharmacy, health and beauty retailer has drawn up a shortlist of agencies to pitch for the CRM programme. Boots Health Beauty magazine ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
