Mark Ritson on Branding: A statistical imbalance
17 Feb 2010 | by Mark Ritson
maximum profit' from shoppers. Wow! What a scoop. Supermarkets using their CRM data to maximise profits ...
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Taking a punt on digital
09 Mar 2010 | by Chris Ellery
. Future activity includes greater CRM and a push into video. 'The days of putting a display ad on MSN ...
Cementing the partnership
16 Feb 2010 | by Joe Thomas
, the marketer is now looking to use CRM and digital more effectively; John Lewis currently has no strategy ...
Meteorite makes four new appointments
04 Feb 2010 | by Joe Thomas
on both the Land Rover and Jaguar accounts specialising in CRM and data segmentation. ...
My-wardrobe.com appoints Amanda Metcalfe as marketing director
16 Dec 2009 | by Joe Thomas
, as it ramps up its CRM, direct marketing, affiliate and PPC activity. She will report to founder and CEO ...
Special Report, Direct Marketing: charting the route to integration
17 Nov 2009 | by David Benady
trend exacerbated by the fact that many brands have separate CRM departments. The rise of online ... the specialisation of CRM and direct-response activity.' A further problem, he argues, is that since brand ...
What it's really like inside HMV
10 Nov 2009 | by Becky Charles
Hopkins is head of retail marketing; Matt Button is head of CRM. ...
The Marketing Profile: Elizabeth Fagan of Boots
06 Oct 2009 | by Joe Thomas
significant appointments have been to hire LIDA to run the enhanced CRM business around its Advantage Card ...
Bluewater puts CRM work up for grabs
24 Sep 2009
LONDON - Bluewater is seeking a direct agency to handle its customer relationship marketing.
Youth marketing: four trends in reaching the CyberGens
22 Sep 2009 | by David Benady
motivates them. With CRM, online interaction and loyalty schemes, one-to-one engagement has the potential ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
