Industry view: Does M&S's new value food range hit the spot?
14 May 2012 | by Matthew Chapman
on introducing a loyalty CRM platform if they really want to play successfully in this space. Jamie Matthews ...
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B&Q calls direct marketing review
17 May 2012 | by Sara Kimberley
B&Q is reviewing the CRM and direct marketing account for its TradePoint business, which targets
Agencies line up for Asda CRM business
08 Mar 2012 | by Anne Cassidy
The supermarket giant has sent out an RFI to agencies interested in pitching for the business, in a process being handled directly by the client. Asda s recent CRM campaigns have revolved around voucher giveaways. The supermarket made its first move towards loyalty-driven marketing with the launch ...
Digital report: The mobile challenge
11 Nov 2011 | by Nicola Clark
of retail and wholesale at Barclays Corporate, says brands need to ensure that their CRM systems ...
WDMP lands Tesco Bank CRM account
03 Nov 2011 | by Sara Kimberley
Tesco Bank has appointed WDMP to handle its CRM account as it looks to boost its financial product...The agency won the business after a pitch process and will be responsible for acquiring and retaining Tesco Bank customers, as well as developing selected digital activity. WDMP is Tesco Bank's first retained CRM agency. Tesco's roster includes The Red Brick Road, which handles above ...
Waitrose unveils first loyalty card in strategic shift
25 Oct 2011 | by Gemma Charles
groceries. Leigh Rengger, CRM manager at Waitrose and formerly head of loyalty at Sainsbury s, said ...
Editor's Comment: Waitrose seeks return on loyalty
25 Oct 2011 | by Noelle McElhatton
to bottom. MyWaitrose is, according to Waitrose CRM manager Leigh Rengger, the brand's way of 'saying ...
From DM Bulletin to Data and Direct Bulletin
13 Oct 2011 | by Daniel Farey-Jones
tribe, building a viewer database and a CRM programme . Ironically, it will perhaps join the ranks ... and better personalisation." So CRM continues to prove a draw for a variety of brands, with Kellogg ... , with a rich repository of details on more than 800 million people and its own vision of "Social CRM ...
CMOs fail to cope with real-time brand conversations, says IBM
11 Oct 2011 | by Matthew Chapman
% are tracking consumer reviews to help shape their strategies. Carolyn Heller Baird, CRM research lead ...
Behind the ASOS marketing machine
22 Sep 2011 | by Nicola Clark
in the marketing department to better integrate digital and CRM. Now her focus is firmly on the creative output ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
