How HTML5 is coming to the rescue of the ad industry
19 Jan 2012
of freedom. Now campaigns can be mapped across a greater breadth of channels than ever before. CRM ...
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Clarins goes for direct sales with digital rollout
27 Jan 2012 | by Loulla-Mae Eleftheriou-Smith
president, digital, CRM and e-commerce at Clarins Group, said: "We have successfully launched or re ... believe this is a strong asset for our brands." Rival cosmetic brand L'Oreal launched its first CRM ...
Dixons 'Return Of The Jedi' by M&C Saatchi
04 Nov 2011
The 40-second ad will be supported by online advertising, as well as point-of-sale, social media, CRM and PR activity, and follows last year s campaign that featured the Star Wars favourites C-3PO and R2-D2 browsing a Megastore. ...
Sony UK hires Cake to add focus to social media offering
11 Oct 2011 | by Matthew Chapman
disparate, due to duties being split across its CRM agency Crayon, digital agency Dare and former PR agency ...
Barclaycard hires Ben Padley as first digital chief
23 Aug 2011 | by Sarah Shearman
Ben Padley, Sony Ericsson's vice-president, global head of digital marketing and CRM, will join Barclaycard as its first global customer engagement director in October. He will report directly to Nina Bibby, Barclaycard's global chief marketing officer. Padley will be responsible for 'accelerating' the brand ...
Marketing, PR and digital: brands bring it all together
21 Jul 2011 | by Noelle McElhatton and Gemma Charles
director of TUI; Ben Padley , vice-president, global head of digital engagement and CRM at Sony Ericsson ...
Apple 'headed for tablet monopoly', claims software chief
13 Jul 2011 | by Nicola Clark
sits on top of Facebook s social graph to enable brands to deliver CRM marketing, sales, loyalty ...
Sony Ericsson recruits tennis stars for digital campaign
22 Mar 2011 | by Ed Owen
into developing CRM programmes with its users and is likely to make further use of social media , and has hired ...
PROMOTIONAL FEATURE: Why science is good for LG Electronic's brand
10 Dec 2010 | by Rory Sutherland
play a role. How does LG use digital in its CRM strategy? You have to look at the customer value ...
PROMOTIONAL FEATURES: The Road to Recovery Essays
17 Jul 2010 | by Noelle McElhatton
OnePost s Graham Cooper CRM Sage s David Beard on the value of CRM in the business ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
