to remove filtersPROMOTIONAL FEATURE: Why science is good for LG Electronic's brand
10 Dec 2010 | by Rory Sutherland
play a role. How does LG use digital in its CRM strategy? You have to look at the customer value ...
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Dixons 'Return Of The Jedi' by M&C Saatchi
04 Nov 2011
The 40-second ad will be supported by online advertising, as well as point-of-sale, social media, CRM and PR activity, and follows last year s campaign that featured the Star Wars favourites C-3PO and R2-D2 browsing a Megastore. ...
End of 'digital' road
25 Jun 2010 | by Martin Bailie, glue Isobar
communities of customers and develop CRM solutions, product departments will crowdsource to aid innovation ...
Stuart Pearce and Kelly Brook star in Sony trade-in ads
27 Apr 2010 | by Joe Thomas
radio, CRM and in-store campaign to support Sony's trade-in promotion. The ad will run until the 11 ...
Philips follows sexy toys with hair removal
22 Apr 2010 | by Joe Thomas
Doyle, CRM manager at Philips, said of the campaign: "Our key challenge is to get our compelling message ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
