to remove filtersSony Ericsson sales down but impact of new products not yet felt
19 Apr 2011 | by Ed Owen
in March . Sony Ericsson also has ambitious CRM plans and hired Acxiom and TMW to develop strategies ...
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CMOs fail to cope with real-time brand conversations, says IBM
11 Oct 2011 | by Matthew Chapman
% are tracking consumer reviews to help shape their strategies. Carolyn Heller Baird, CRM research lead ...
DATA 2002: building market share through intelligent application of data and technology
26 Nov 2002 | by John Regan and Geoff Love
Publications in association with Royal Mail. Presentation by Geoff Love, CRM director, Home Service and John
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
