PictureBox seeks CRM agency
20 Jan 2012 | by Sara Kimberley
an agency to handle its CRM account....'s first retained CRM agency. Parent company Universal Pictures currently splits its advertising business ...
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Lucre handed branding and CRM brief by Portal
17 Apr 2012 | by Hannah Crown
Lucre has been enlisted to make a name for business consultancy and IBM partner Portal.
Quiksilver ramps up CRM strategy
14 Apr 2011 | by Sara Kimberley
Clothing retailer Quiksilver is ramping up its pan-European customer loyalty marketing programme by targeting customers through mobile and social media.
Sony Ericsson draws up CRM plans to boost consumer loyalty
10 Feb 2011 | by Ed Owen
relationship management (CRM) strategy. The aim is to create an unprecedented level of dialogue with its ... and interpretation of data as well as CRM campaigns globally. Tactics being considered to enhance consumer loyalty ... -president for digital and global marketing and CRM at Sony Ericsson, the brand is to shift its focus from customer ...
Nikon shifts CRM account to DCH
28 Apr 2009 | by Joe Thomas
LONDON - Nikon has appointed DCH to handle its digital CRM strategy following a pitch against
Sony hires agency for CRM account
27 Apr 2009 | by Joe Thomas
LONDON - Sony UK has appointed HS&P to manage its Customer Relationship Management (CRM) activity...HS P, which specialises in relationship marketing, will work on the newly-created account comprising of online and offline CRM activity across Sony's UK consumer electronics division. Andy Hazel, head of CRM at Sony UK, hopes that the work will bring Sony closer to customers in a measurable way ...
Siemens plots debut CRM strategy for consumer dialogue
06 Apr 2005 | by by Mark Sweney
LONDON - Siemens Mobile, the troubled handset manufacturer, is to take the fight to rivals Sony Ericsson and LG with the development of its first customer relationship marketing strategy.
Vodafone kicks off £4m contest for B2B CRM account
04 Feb 2005 | by Claire Billings,
-to-business CRM task.
Vodafone plans to focus on CRM under new chief
18 Sep 2003
its CRM function under the control of marketing director Lance Batchelor.
Chemistry picks up Microsoft CRM brief after four-way pitch
14 Feb 2003 | by MARK SWENEY
appointment like this is heartening because it goes beyond direct marketing and digital, showing that CRM ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
