O2 marketing director role temporarily split
06 Oct 2008 | by Fiona Ramsay
. Johnston will oversee prepay, brand, CRM, products and strategy. Both will sit on the O 2 UK board ...
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The Week: People News - O2 divides marketing role
10 Oct 2008
The temporary changes will be in effect while its current marketing director, Sally Cowdry, goes on maternity leave. Rampling's role will encompass consumer postpay, broadband, SME, new product development and own-branded devices. Johnston's will cover prepay, brand, CRM, products and strategy. ...
Unopened direct mail rates fall in 2008
01 Oct 2008 | by Robert McLuhan
to mail and be damned,' says Pamela Bath, director at market planning and CRM consultancy Blueberry Wave ...
Regus hands eCRM account to Inbox
03 Sep 2008 | by Jacquie Bowser
, said: "Inbox's track record of delivering first-class e-CRM campaigns for major business ...
The Work: New campaigns - UK
22 Aug 2008
CREDITS Project: Intrepid traveller Client: Ginny Macklen, head of CRM, Virgin Holidays Brief: Entice ... team Client: Simon Cobby, head of CRM, News Group Newspapers Brief: Encourage sign-up to the 2008 ...
The Week: Advertising news - Marketing role for F1 great
29 Feb 2008
Stewart will be a non-executive director of the business, which will be headed by Jacqueline Mitchell, who arrives from Mercedes-Benz, where she was the head of retail CRM. ...
The Work: New campaigns - UK
08 Feb 2008
beauty to ugly places Client: Matthew Button, CRM and database marketing manager, Lexus Brief: Generate ...
The Work: New campaigns - UK
25 Jan 2008
Whitehead Exposure: Press THE LOWDOWN Delaney Lund Knox Warren Mo Dada, CRM co-ordinator, Nissan ...
Profile: Determined to differentiate - Andrew Morley, vice-president of marketing EMEA, Motorola
31 Oct 2007 | by Gareth Jones
loyalty card as part of an extensive CRM initiative. 'Marketing directors who focus solely on winning ... to brand marketing manager, Ford Motor Company 1997-2000: Marketing manager, European CRM strategy, Ford ...
Digital marketing: Fee or free?
09 May 2007 | by Amanda Nottage
. The platform is integrated with WAP partners, email service providers and internal CRM, becoming a hub for data ... invasion of privacy because it is direct to the consumer's pocket,' says Gould. 'We've tried to apply CRM ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
