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Lucre handed branding and CRM brief by Portal

Lucre has been enlisted to make a name for business consultancy and IBM partner Portal.

Industry verdict: Facebook's new ad platform explained and reviewed

creative with their posts. Brands can send private messages to users, which could be useful for CRM ...

Clarins goes for direct sales with digital rollout

president, digital, CRM and e-commerce at Clarins Group, said: "We have successfully launched or re ... believe this is a strong asset for our brands." Rival cosmetic brand L'Oreal launched its first CRM ...

PictureBox seeks CRM agency

an agency to handle its CRM account....'s first retained CRM agency. Parent company Universal Pictures currently splits its advertising business ...

How HTML5 is coming to the rescue of the ad industry

of freedom. Now campaigns can be mapped across a greater breadth of channels than ever before. CRM ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.