PictureBox seeks CRM agency
20 Jan 2012 | by Sara Kimberley
an agency to handle its CRM account....'s first retained CRM agency. Parent company Universal Pictures currently splits its advertising business ...
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Clarins goes for direct sales with digital rollout
27 Jan 2012 | by Loulla-Mae Eleftheriou-Smith
president, digital, CRM and e-commerce at Clarins Group, said: "We have successfully launched or re ... believe this is a strong asset for our brands." Rival cosmetic brand L'Oreal launched its first CRM ...
How HTML5 is coming to the rescue of the ad industry
19 Jan 2012
of freedom. Now campaigns can be mapped across a greater breadth of channels than ever before. CRM ...
Dixons 'Return Of The Jedi' by M&C Saatchi
04 Nov 2011
The 40-second ad will be supported by online advertising, as well as point-of-sale, social media, CRM and PR activity, and follows last year s campaign that featured the Star Wars favourites C-3PO and R2-D2 browsing a Megastore. ...
CMOs fail to cope with real-time brand conversations, says IBM
11 Oct 2011 | by Matthew Chapman
% are tracking consumer reviews to help shape their strategies. Carolyn Heller Baird, CRM research lead ...
Sony UK hires Cake to add focus to social media offering
11 Oct 2011 | by Matthew Chapman
disparate, due to duties being split across its CRM agency Crayon, digital agency Dare and former PR agency ...
LG Mobile head of marketing steps down
13 Sep 2011 | by Matthew Chapman
marketing for a year. He worked his way up at Vodafone after first joining the telecoms giant as a CRM ...
Trading places: this week's people moves
26 Aug 2011 | by Staff
) Ben Padley , Sony Ericsson 's vice-president, global head of digital marketing and CRM, will join ...
Barclaycard hires Ben Padley as first digital chief
23 Aug 2011 | by Sarah Shearman
Ben Padley, Sony Ericsson's vice-president, global head of digital marketing and CRM, will join Barclaycard as its first global customer engagement director in October. He will report directly to Nina Bibby, Barclaycard's global chief marketing officer. Padley will be responsible for 'accelerating' the brand ...
Marketing, PR and digital: brands bring it all together
21 Jul 2011 | by Noelle McElhatton and Gemma Charles
director of TUI; Ben Padley , vice-president, global head of digital engagement and CRM at Sony Ericsson ...
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