CMOs fail to cope with real-time brand conversations, says IBM
11 Oct 2011 | by Matthew Chapman
% are tracking consumer reviews to help shape their strategies. Carolyn Heller Baird, CRM research lead ...
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From DM Bulletin to Data and Direct Bulletin
13 Oct 2011 | by Daniel Farey-Jones
tribe, building a viewer database and a CRM programme . Ironically, it will perhaps join the ranks ... and better personalisation." So CRM continues to prove a draw for a variety of brands, with Kellogg ... , with a rich repository of details on more than 800 million people and its own vision of "Social CRM ...
Marketing Society Awards for Excellence 2011: Customer relationship marketing
07 Jun 2011
for Customer relationship marketing: Barclaycard Freedom, CRM; British Airways, Permission to market; Sainsbury ...
Power 100: 100 to 50
17 May 2011 | by Nicola Clark
period of rapid expansion, with the brand now available in 27 countries. The former CRM director ... was previously responsible for CRM and ecommerce at the brand. 71: STEPHEN MCGILL - XBOX Microsoft's UK ...
Profile: Sally Cowdry, marketing director at O2
05 May 2011 | by Ed Owen
. Huge banks of servers have been installed to deal with the CRM analysis. Even Clive Humby, co ...
Government targets UK brands in quest for census data
01 Mar 2011 | by Gemma Charles
Gilmour, former marketing director, Identity and Passport Service; now head of brand and CRM at Cogent ...
Sony Ericsson hires TMW to lead global direct push
22 Feb 2011 | by Ed Owen
The manufacturer has hired TMW as lead creative agency on its eCRM account following a competitive pitch. This came after the appointment of data specialist Acxiom to implement a CRM drive. TMW will create the campaigns for 61 markets, targeting both existing and prospective customers. Ben Padley, vice ...
Helen Edwards on Branding: Cooking up a storm
10 Aug 2010 | by Helen Edwards
, packaging, service delivery, line extensions, NPD, CRM, CSR, sponsorship, sampling, promotions, PR ...
End of 'digital' road
25 Jun 2010 | by Martin Bailie, glue Isobar
communities of customers and develop CRM solutions, product departments will crowdsource to aid innovation ...
Marketing's Power 100
26 May 2010 | by Nicola Clark
Marketing's annual list of the 100 most influential people in the industry is the definitive guide to who calls the shots.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
