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PROMOTIONAL FEATURES: The Road to Recovery Essays

OnePost s Graham Cooper CRM Sage s David Beard on the value of CRM in the business ...

End of 'digital' road

communities of customers and develop CRM solutions, product departments will crowdsource to aid innovation ...

DMG acquires 20:20 London for up to £2m

:20 Network, offering web design and build, online marketing and advertising, e-CRM, viral marketing, social ...

Special Report, Direct Marketing: charting the route to integration

trend exacerbated by the fact that many brands have separate CRM departments. The rise of online ... the specialisation of CRM and direct-response activity.' A further problem, he argues, is that since brand ...

TBWA plots conflict operation for Skype

appointed a global roster of agencies last month. Along with TBWA\London, it appointed Rapp to its CRM ...

Flytxt Neon promotes Williams to chief executive officer

and entertainment group Buongiomo, as the company decided to focus more on its mobile CRM platform, Neon. Williams ...

Trinity Mirror invests in mobile CRM platform

Enpocket allowing the publisher to handle mobile CRM across its media portfolio.

Siemens and Spinnaker team up for mobile viral campaign

LONDON – Siemens is launching an email and viral game, marking its first online CRM campaign, which...CRM programme." If you have an opinion on this or any other issue raised on Brand Republic, join ...

DMA lines up speakers for mobile marketing one-day seminar

to maximise the benefits of MMS and mobile video. Charles Ping, DMA chairman and head of CRM for Guardian ... successful direct marketing campaigns and develop effective long-term CRM strategy." The speaker line ... of operations at Flytxt; Jenny McGee, head of England CRM and online marketing at VisitBritain; and Amanda ...

Flytxt and Yahoo Mobile agree cross-selling deal

LONDON – Yahoo! Mobile Europe is using Flytxt's Direct CRM system to cross-sell its mobile content

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.